Six exploration prepositions were recognized to aid the investigation of buyer Frame of mind persuasion based on the literature. Moreover, variables like advertisement good quality, demographic variances, and also the technological context of VR and AR advertisements can aid central route persuasion, although supply credibility, social presence, and information information in VR and AR advertisements were discovered being the persuasion factors beneath the peripheral route.
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Generate a summary for senior marketing and advertising leaders of these conclusions about the persuasive nature of VR and AR online video commercials.
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